One of the biggest frustrations in advertising is how much the proposal changes with each stakeholder. Everyone thinks they know what the client wants and they continuously change their ideas only to realize that the client has a very different direction in mind.
The GM took one look at the film and asked, "I like this idea, but maybe we should go in a different direction. "We all looked exhausted and deflated by that time.
The problem wasn't that the GM had his own views, but that he didn't follow the series of adjustments, and was not able to understand the logic behind how we came to the final idea. To add to the frustration, we weren't able to bring up the previous ideas to explain the whole creative process. The room was tense and in the end, we had to find another time to go through the presentation with the chairman — pushing back everything.
Google G Suite allows you to quickly integrate various documents and comments
At the end of the meeting, the AE can simply convert the content on the Jamboard screen into a single image file or a compiled PDF file and directly email this to everyone! There's no need to type up notes or take photos of the board.
Now with Jamboard and the app, it's easier to reach a consensus with the different stakeholders involved. I really cannot imagine how I've managed to integrate work efficiently in the past. If your agency still uses a whiteboard, projector, TV, and computer separately, you should rethink the way you're collaborating.